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tells a


Cheng-Jay (James) Tsai is a product designer, working across consumer electronics, material exploration, apparel & lifestyle accessories.


Taipei | Los Angeles | Worldwide

We live in a world of short attention spans. Telling a good story lets me grab people's attention. Therefore I become a product designer; I utilize the synthesized insights and stories to create the life we envision.


Likewise, we all have a story to tell. I enjoy listening to innovative concepts, inspiring research, and entrepreneurial ventures.


What makes a good story? It's not the ending - Say hi, ask a question, make a friend. I'm always eager to begin the next story!

/ Specialties /

Design concept development,

CMF strategies & research,

prototyping & manufacturing,

visual communication & storyboarding,

3D modeling & rendering.

/ Toolkits /

3D → SolidWorks, Alias, Rhino, ZBrush

2D → Adobe Suite CC, Procreate

CGI → KeyShot, Adobe Substance

Say hi at

Connect with me on  LinkedIn 

/ Press Links /

Some kind folks have said some nice things about my works. From Yanko and Designboom to T3 and Tom's Guide.

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