IN THE NEXT 5 YEARS
*This project does not necessarily
represent the views of Hyundai Sonata.
14 weeks project
CMF trends research
3 CMF colorways / concepts
3D modeling & rendering
ArtCenter Fall 2019
Under the guidance of Kimberly Marte
Living life with a
Richness in Simplicity.
Enjoying the simple things
that really matter.
For change and innovation that best provides the most important necessities. The creative thinking that Modern Premium seeks is about providing actual benefits to the customer while addressing their needs in the smartest and most efficient way.
Cars that care for the driver with heightened reliability, a safer environment, and emotional value. The care that is reflected in Hyundai Motor's Modern Premium delivers our concern and consideration through emotional values.
Tom is an engineer who works in Silicon Valley, San Francisco. He is running a YouTube channel giving Korean audiences traveling tips in the USA, interviewing with different professionals, and providing practical advice on living in California.
Korean Youtuber 41 k followers
TOM 32 y.o.
base grade /
exploring the notion that time seemingly slows down, including contemplation, isolation and reflection
mid grade /
embrace authenticity, craft, and history to give the texture a sense of personality and emotion
premium grade /
the serenity of nature and smoothness of jade, rich tones of green heighten the high-end feel
Final | CMF Build Book